Recent Posts

March 20, 2013

Do You Know Your Content Marketing?

Have you mastered the art of content creation? Do you know what is defined as top notch content? Does you content generate exceptional web traffic and engagement? If not, it’s time to take a step back and revaluate your content strategy. The idea is to be the thought leader rather than just another online presence creating a piece of content. Your audience is in search of quality, highly shareable content- so give it to them!

March 14, 2013

The Highs and Lows of Co-Branding

Every Wednesday Studio One, along with other “brandidos,” participate in #brandchat on Twitter. The chat covers all things brand, from the best and worst practices in social media, content marketing, and everything in between! Because a lot of the weekly conversations are so topical, and fellow chatters often make some excellent points, we wanted to provide a brief recap for our readers – sharing some of the best of brandchat with YOU!

March 14, 2013

Content and Design: Reeling In Your Audience

Which is more important: The content on your site or how you present that content?

March 13, 2013

See Ya Later, Aggregator

“Aggregator” is a term for websites that take content from many sources and add value by building an audience around some topic or theme. The benefit to publishers using this model is that they don’t have to be in the content production business. The drawback is that since content may not be unique or proprietary you can’t count on deriving competitive advantage from it. Content, in general, is fungible. It can be sold to the highest bidder. Content behaves like any other resource…it will flow to its highest and best use.