HOW TO EXPAND YOUR AUDIENCE THROUGH CONTENT MARKETING

Doesn’t engaging, quality content sound great for your site? In a recent article from Experts Exchange entitled “How Content Marketers Can Grow Their Audience: 3 Takeaways from MozCon 2012” Gary Weyel describes a few ways to improve your content and engage with your audience.   According to MozCon 2012, the rules have dramatically changed when it comes to Search Engine Optimization.  It’s no longer just about “building links, plugging in a few of the right keywords and optimizing your page.”  Today, “meaningful content is the only strategy left.”  

The best solution is to “create content people can’t help but share.”  Take a chance in creating an interesting angle to engage your audience.  Posting photos and infographics are a way content marketers are engaging with their audience these days.  “Quality contrary to logic is a numbers game. Since you don’t know what will resonate, push more pictures rather than waiting for the golden image.”  As for infographics they are known “to spread like wildfire online.”  All it takes is finding the right topic combined with quality content and an attractive design. 

To discover a few other ways to improve your content check out the rest of the article at Experts Exchange.