If you haven’t heard the term “native advertising” yet, I’ll assume you’ve been stuck in a cave for a while. First, glad you’re out. What you‘re probably wondering is: What is it? Is it new? Might I know it as something else? Was it necessary to change it? Should we embrace it or erase it?
With America immersed to the web, it is hard to miss a beat. As a nation, we depend on our handheld devices for so many things. We are constantly connected, always aware of local deals, daily updates about friends and family, and most importantly, breaking news. It seems that recently, social media sites such as Twitter, have become an environment of the debate of what is ethical, and what is simply crossing the line. In times of tragedy, such as the recent devastation of the Boston Marathon, companies did tinker with how to approach the public. After our weekly brand chat, we were able to extract some rules for success for community managers during a time of crisis.